Catch Paw CBD Premier at Puppy Bowl XVII

Catch Paw CBD Premier at Puppy Bowl XVII

Paw CBD will debut its first commercial at this Sunday’s 2021 Puppy Bowl on Animal Planet / Discovery+

Football season has been a little – okay, a lot – different this year. But nothing can change the excitement of the most super of Sundays. While we won’t see a packed stadium or host huge parties this time around, it’s still the most anticipated day of the year for gridiron fans young and old.

Even if your favorite team didn’t make it to the big game this year, we can all still be super excited about one thing: Puppy Bowl! This adorable annual tradition kicks off its 17th matchup this Sunday, February 7, at 2:00 PM (ET) on Animal Planet / Discovery+ to delight animal lovers with hours of puppy prowess and fun.

Join Paw CBD at Puppy Bowl XVII

If your favorite part of the big game is the commercials (and whose isn’t?), you won’t want to miss this year’s event. Paw CBD will premiere its first-ever nationally televised commercial during all four airings of the Puppy Bowl. Full of cute, furry faces, this 30-second spot highlights the amazing way pets fill our lives with love and make us happy. Paw CBD is proud to be part of game-day festivities and is the only featured CBD advertising partner for Puppy Bowl XVII.

Paw CBD will also be live-tweeting starting at 2:00 PM Eastern (11:00 AM Pacific), so join us on Twitter for some extra fun!

A brown and white corgi runs across the puppy bowl football field

What Is Puppy Bowl?

In 2005, the year the New England Patriots faced the Philadelphia Eagles; the Puppy Bowl was born, albeit in a long-shot, counterprogramming Hail Mary kind of way. Rumor has it some execs at Animal Planet were joking around and suggested putting a bunch of puppies on a football field and rolling the cameras. Much to everyone's surprise and delight, the inaugural event brought nearly 6 million viewers throughout the broadcast. And just like that, Puppy Bowl was born.

Like any brilliant idea centered around cute, adorable, clumsy balls of fur, the event has become a sensation, pulling in big-name sponsorships, advertisers, and a loyal pup-loving fanbase in the millions.

Following in its little puppy paw-steps, Animal Planet has also introduced a Dog Bowl version to highlight older adoptable dogs who often get overlooked in shelters. And did we mention the adorable kitten halftime show? And the ever-changing lineup of animal cheerleaders (bunnies, chickens, pigs, hedgehogs, penguins, and goats) and halftime entertainment?

Playing for a Cause

At the heart of all this fluffy, floppy, furry fun is a platform to promote adoption and animal shelters. Every puppy player and kitten half-timer (and even some of those crazy critter cheerleaders) are from shelters and rescue groups across the country – and everyone is available for adoption.

Even cooler is that Animal Planet also spotlights dogs with disabilities in their lineups. These special-needs pups help show that all homeless animals need a loving home and make purr-fect pets. Some of these puppy players have been blind or deaf, missing limbs, or sporting cleft palates. But they play like champs and prove every puppy deserves a family to love them.

Of course, all the hype and hoopla begins well before the actual game. You can go to Discovery’s Puppy Bowl site to vote for your favorite in the weekly "playoffs" and join the fun. Have you ever seen anything cuter than these little balls of fur in their Team Ruff (orange) and Team Fluff (blue) bandannas? Who can choose just one to root for?

An english bulldog puppy in a jersy sits on top of a plush football

See You on Game Day!

All fun and puns aside, Puppy Bowl is a day of delightful canine antics, even if you’re not a football fan. Paw CBD applauds the mission of bringing awareness to adoptable pets and shelters across the country. We’re proud to be a part of the cause and hope you enjoy the game and our Paw CBD commercial debut. Game on!

Watch It Live!

Puppy Bowl kicks off on Animal Planet / Discovery+ this Saturday, February 7, at 2:00 PM Eastern (11:00 AM Pacific)

Paw CBD will be live tweeting from 2:00 PM ET as well, so join us on Twitter for extra fun!

What Is Paw CBD?

Paw CBD is the CBD pet product line from cbdMD, the industry leader in CBD you know and trust.

Paw CBD was created by pet lovers for pet lovers to provide cats and dogs with premium, high-quality CBD products for pets. We believe that pets are family too, and they deserve the very best lives we can give them. Our veterinarian-formulated line of CBD oil tinctures, pet treats, and topicals is carefully crafted to be THC-free* for the comfort and care of the animals in our lives. At Paw CBD, we have one simple mission: Make the very best CBD oil to help your pets unleash their potential.

Check out our all-star lineup of premium CBD products for pets at